Advisory work creating impact
A selection of engagements across strategy and growth, AI and data-driven commercial excellence, and executive and board advisory, grouped by advisory area.
Strategy & Growth Transformation
Case Study
International professional services firm, Switzerland
Context
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Managing Partner seeking a structured approach to growth and business development.
Approach
- Reviewed Business Scorecard, identified commercial growth levers.
- Developed a client segmentation and targeted AI supported activity planning per client segment.
- Introduced Client Feedback Program with Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics.
Outcome
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A clear client strategy towards growth with 1'600+ clients mapped into 4 strategic client segments.
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A structured client feedback programme with strong participation of 57% response rate of client feedback in early stage program.
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AI powered and targeted Client Development Plans for a set of 18 target clients.
Case study
AI technology start-up, Switzerland
Context
-
Founders sharpening go-to-market before a focused growth phase, looking for an outside perspective different from the conventional advisory lens.
Approach
- Product narrative, value proposition and ideal customer profile.
- Competitive mapping, use-case prioritisation, pricing architecture.
- Developed a proof-point sprint with targeted customer and partner interviews.
Outcome
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A sharper go-to-market story, a validated ideal customer profile along 3 priority industry segments.
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A structured plan for pilot engagements.
"Brings a completely different perspective compared to most providers.
That is what makes Ahlert Advisory different and special."
(Founder & CEO)
AI and Data-Driven Excellence
case Study
AI start-up serving e-commerce brands, Germany
Context
-
Dual role: strategic advisor and active platform user via an international chalet rental operation.
Approach
- AI-optimised paid media with disciplined experiment design.
- Daily AI automated optimisation cycles.
- KPI steering plus continuous user-feedback loop into product and go-to-market.
OUTCOME
- 6x Click-Through-Rate (+500%) - ustained across the year versus the starting baseline of Google Ads set-up.
Executive & Board Advisory
Case Study
Executive intelligence and advisory firm, Switzerland
Context
- Complex client situations to be solved, plus an AI product offering in development.
Approach
- Selective client situations structured into a practical diagnostic logic, with hypotheses, verification checklist and decision criteria to guide recommended next steps.
- Critical-friend perspective on the emerging AI product offering, including pricing-band analysis to position it alongside the established service business without commoditising the brand.
Outcome
- Complex client situations turned into structured, decision-ready briefs.
- A repeatable diagnostic logic the firm can apply to future client challenges.
- A clearer path for the service-to-AI product transition.
"For me, the essential point was transitioning from a service company to an AI-product company without losing the pricing premium."
(Founder and CEO)
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